Invisible Majority? Educated, Working, Going Broke

Date TBA


Over 40% of American households struggle economically, & households just above the poverty line will grow faster than any segment in the next decade. These families are literally sliding out of the middle class. They’re not a distant stereotype, they’re neighbors: Many are college educated, work two jobs & hide their financial reality due to feelings of failure. The group is too big to ignore: More Americans struggle economically than there are baby boomers!
Many marketers & influencers live in a privileged bubble & depend on research that’s not inclusive of low-income people because they’re not in marketing databases. We’ll look past stereotypes by sharing their stories: Our panel will include women running these households, so you can experience the power of their narratives first-hand.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Focus15
Event Type: Session
Level: Beginner