Cliff Atkinson

SVP, Exec Dir, Digital Media

For 20 years, Cliff has helped clients with their marketing efforts by developing digital strategies to meet their business challenges and objectives. Currently, Cliff leads the Digital Media practice at RPA, inclusive of all strategy, social, programmatic, search and ad ops. He has been influential in helping pioneer a data-driven marketing approach around the marriage of media and messaging while partnering with cross-functional teams to further develop RPA’s suite of media offerings.
Cliff has a unique background as he is proficient in trafficking (HTML, Flash, etc.) and analytics (Quantitative and Qualitative) in addition to his extensive experience in media strategy (including SEM), planning and buying, making him extremely well rounded in all facets of digital media. He is relentless in the pursuit of best-in-class relationships, solutions, and game-changing innovation that allows brands to see around corners in complex landscapes.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.