Brand Safety: What Are You Doing About It?

Date TBA


Cliff Atkinson


We talk a lot about the headlines and the media companies and how they need to be better about ensuring brand safety for our clients. All true and still a real issue we are facing. I want to talk about what we can do to make brand safety just as important as a traffic rate or awareness lift. How are you communicating with the teams that are implementing these plans that are ultimately the last line of defense before a campaign goes live.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Focus15
Event Type: Session
Level: Advanced