Brand Safety: What Are You Doing About It?

Date TBA

We talk a lot about the headlines and the media companies and how they need to be better about ensuring brand safety for our clients. All true and still a real issue we are facing. I want to talk about what we can do to make brand safety just as important as a traffic rate or awareness lift. How are you communicating with the teams that are implementing these plans that are ultimately the last line of defense before a campaign goes live.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Details

Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge
Format:

Focus15

Type:

Session

Track:

Advertising & Brand Experience

Level:

Advanced