Michael pioneered Direct Response Radio Marketing for Citrix SaaS-based services portfolio, which include GoToMyPC®, GoToMeeting®, GoToWebinar®, GoToAssist®, Podio®, and ShareFile®. All of these products are top of their industry having tremendous growth with radio and podcast advertising being the top customer acquisition channels for paid media. Upon this success many brands in tech followed suit and began advertising on radio and podcasts. Michael has consulted with many tech companies, worked with 200+ celebrities for endorsements, and has been featured in The New York Times in an article entitled, High-Tech Product, Low-Tech Pitch.
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