The news can feel pretty grim, especially these days. Many advertisers feel the environment can be complicated to align their brand with, too. So should advertisers sidestep news environments entirely? Nu Media Mix CEO Michael Guarneri speaks with NPR and Media Kitchen about the environment hard news creates, the challenges and opportunities it offers for advertisers, and tips for incorporating news into a media strategy.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.