Is News Brand Safe Today?

The news can feel pretty grim, especially these days. Many advertisers feel the environment can be complicated to align their brand with, too. So should advertisers sidestep news environments entirely? Nu Media Mix CEO Michael Guarneri speaks with NPR and VICE about the environment hard news creates, the challenges and opportunities it offers for advertisers, and tips for incorporating news into a media strategy.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Intermediate