Steve Fowler oversees Brand Marketing, Customer Service, User Acquisition, Lifecycle Marketing, Creative Services, Community and PR at FoxNext Games. He comes to FoxNext from Blizzard Entertainment, where he managed global publishing for Hearthstone, the massively popular online card game with more than 100 million players worldwide. Before Blizzard, Steve served as Head of Marketing at Amazon Game Studios, helping build the organization’s global publishing operations as they launched their first game projects. While there, he led the initiative to adapt Amazon’s robust customer data and user acquisition tools and apply them to building audiences for their games. Prior to Amazon, Steve headed marketing for NC SOFT studio ArenaNet, makers of the hit MMO Guild Wars 2. In addition to roles at Sega-Sammy, Take-Two and Ayzenberg Group, Steve worked on the team at Microsoft that launched the original Xbox and managed the marketing campaign and oversaw the launch of Halo.
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