Mobile Games Offer Rich Data for Customer Engagement

Date TBA
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Speakers

Steve Fowler

FoxNext

Lisa Spano

Jam City

Sara Spivey

Braze

For the past decade, gamers are looking for an extended, ongoing experience when they commit to a new game. You need community support and a vision on how to keep gamers coming back. FoxNext, the studio behind mobile hits like Marvel Strike Force and Planet of the Apes, has enjoyed success because they’ve mastered the art of community building and customer engagement. In addition to FoxNext, Sara Spivey, CMO of customer experience platform Braze, will lead a discussion with marketing leaders from Jam City and Ziff Media Group to uncover the engagement strategies that mobile games use to keep gamers informed and thirsty for years to come.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session