GAME ALERT: Tap Here to Engage with Customers


Steve Fowler


Sara Spivey


For the past decade, gamers are looking for an extended, ongoing experience when they commit to a new game. You need community support and a vision on how to keep gamers coming back. FoxNext, the studio behind mobile hits like Marvel Strike Force and Planet of the Apes, has enjoyed success because they’ve mastered the art of community building and customer engagement.
Sara Spivey, CMO of customer experience platform Braze, will lead a discussion with Steve Fowler, SVP/CMO from FoxNext. We’ll uncover the engagement strategies both games use to keep gamers informed and thirsty for years to come.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Beginner