Sam Cooke first entered the world of esports as a journalist covering the industry from a betting perspective for SBC News in 2015. Recognizing an opportunity and gap in the market, he co-founded and grew the business news site, media and events company esports Insider.
Since the launch of ESI in the summer of 2016 it has grown into one of the leading industry sites globally, and has organized more esports focused business events than any other company. In the position of Managing Director, Sam oversees the growth of the company and direction of the company, as well as its day-to-day affairs.
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