Richard Swain

Group Vice President, Brand Strategy & Identity
Huge

Richard heads up the branding offering at Huge where he leads a team of strategists and designers in creating and re-imagining brands within the context of the experiences that define them.

Over the past decade, he’s had the privilege of developing brand strategies and identities for world-leading organizations in the US, Europe, Australia, South-East Asia and Japan, including FedEx, Google, McDonald’s, Morgan Stanley, Pernod Ricard, Schweppes, and Sony.

Most recently, Richard led the brand creation of digital payments service Zelle, helped execute Pantone’s first-ever multi-sensorial color of the year reveal, and oversaw the global brand refresh of Android, voted one of the most notable rebrands of 2019 by Brand New.

Richard is a regular speaker at industry conferences, panel debates and has appeared on national culture shows in Australia and the United States.

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