Dollars & Sense: Why Invest In Sensory Branding


Richard Swain


Research shows that today’s marketing budgets over-invest on visual elements and under-invest on assets that impact our other four senses. With the rapid growth of voice technology and immersive brand experiences, there’s never been a better time to invest in sensory brand systems.
You will learn the best practices for the next frontier of brand identity design, highlighting companies that are leading the way in haptic branding, audio identity development and branded scent design. In addition, you’ll be given a framework for creating sensory brand systems that complement your existing brand identity, showing how sensory branding connects with users on a far more emotional level and asking at what point influence teeters into manipulation.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Presentation
Event Type: Session
Level: Advanced