Jo Vos

Managing Director, Canada
Leafly

Jo Vos is Managing Director at Leafly, the world’s leading technology platform that helps people discover and find cannabis. In 2018, Jo launched Leafly Canada and has built a team who are focused on the expansion of Leafly’s platform, supporting the awareness, accessibility and innovation of the legal market. Under her leadership, Leafly.ca has become Canada’s fastest growing cannabis information resource, with more than 7.7 million annual users. Jo is a sought- after thought leader, speaking at numerous cannabis conferences and has been featured in dozens of publications around the world, including the New York Times, Globe and Mail, CBC, CTV, Toronto Star, Maclean’s, and many more.

Prior to Leafly, Jo led marketing efforts at Konrad Group, one of Canada’s fastest growing technology firms. During her tenure, she spearheaded engagements for a wide range of brands and enterprise clients including Nike, McDonalds, Deloitte, Hudsons Bay, and Toronto- Dominion Bank. She also launched and scaled a number of the firm’s internal group of companies including BrainStation, Quantum Coffee and Techvibes, while leading the company through various expansion stages. Jo also serves on the Board of Directors of Matthew House, an organization that provides shelter and settlement services for refugee claimants in Canada.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]