Seth Ladetsky
Seth Ladetsky has spent the better part of two decades helping to drive revenue for Turner Sports. He currently oversees national advertising sales and strategy for Turner Sports’ portfolio of digital brands, including ELEAGUE, NBA Digital, NCAA Digital, March Madness Live, Bleacher Report Live, and the UEFA Champions and Europa Leagues. In addition, he leads a team representing all of Turner Sports’ assets, including the aforementioned leagues, Bleacher Report, and televised sports on TNT and TBS.
Ladetsky began his career within CNN’s ad sales division. In 2001, he transferred to the digital side of the business as an account executive and was later promoted to sales manager within Turner Sports Digital. Ladetsky has overseen digital ad sales spanning the entire portfolio of brands across sports, news and entertainment, including CNN.com, TBS.com, adultswim.com and others. In 2011, Ladetsky was promoted to his current title as senior vice president.
Currently, Ladetsky currently serves on the Interactive Advertising Bureau’s board of directors and is a charter board member of the eSports Ad Bureau, which was formed in 2016 to create standards and best practices that advance marketing and revenue opportunities for the fast-growing eSports industry. He also is a board member for JASA, an organization that helps older New Yorkers remain in their own homes and communities with dignity, independence, and joy. He recently became a committee member of Sports for Youth, an initiative helping more than 12,000 children of all backgrounds, ages and abilities participate in athletic activities.
Ladetsky earned his Bachelor of Arts degree from the University of Pennsylvania, where he pursued a double major in International Relations and Communications. A native of Valley Stream, New York, he now calls Short Hills, New Jersey home with his wife and three children.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.