How to Step Up Your Marketing in Esports

Esports is going to top $1 billion in revenue this year, according to Newzoo. But, what makes for great marketing in a space that has a lucrative, rabid younger audience following that is highly suspicious of hard-selling advertisers? Seth Ladetsky of ELEAGUE will uncover the many ways that competitive gaming is both similar and different than traditional stick-and-ball sports, and how to best capitalize on the growing interest in esports across leagues, platforms, and events.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Seth Ladetsky

Turner Sports

Details

Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge
Format:

Presentation

Type:

Session

Track:

Game Industry sponsored by JBL QUANTUM

Level:

Intermediate