How to 1Up Your Marketing in Esports

Speakers

Esports is going to top $1 billion in revenue this year, according to Newzoo. But, what makes for great marketing in a space that has a lucrative, rabid younger audience following that is highly suspicious of hard-selling advertisers? This session will uncover the many ways that competitive gaming is both similar and different than traditional stick-and-ball sports, with commentary from leagues, platforms and marketers on how best to capitalize on the growing interest in esports.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Presentation
Event Type: Session
Level: Intermediate