How to Step Up Your Marketing in Esports
Esports is going to top $1 billion in revenue this year, according to Newzoo. But, what makes for great marketing in a space that has a lucrative, rabid younger audience following that is highly suspicious of hard-selling advertisers? Seth Ladetsky of ELEAGUE will uncover the many ways that competitive gaming is both similar and different than traditional stick-and-ball sports, and how to best capitalize on the growing interest in esports across leagues, platforms, and events.
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