Sarah Shoucri

Having worked with the most fascinating people of the music industry from around the globe, Sarah has directed over 30 export events and established a diverse amount of international partnerships throughout her career.

For 8 years, she was at the POP Montreal International Music Festival where she was Director of Communications and International Relations and has since shifted her focus to creating new business relationships in the Middle Eastern and North African cultural sector.

In the last year, she has managed events in Morocco, Egypt, Lebanon, Bahrain, the UAE and Nigeria, and has started working withthe SODEC as an International Cultural Development Agent.