Discovering the Music Markets of M.E.N.A.


Abdeslam Alaoui


Fady Nageeb

Scene Noise

Sarah Shoucri


This panel will present the diverse music sector of the Middle East and North Africa (M.E.N.A.), one of the most exciting emerging markets today. With industry experts from Morocco, Egypt and Lebanon, we'll explore the vast possibilities of live events, streaming, and compare how the structures compare to the Western industry.

This panel will not only help to encourage members of the music industry to do business there by tapping into large engaged publics in thriving markets, but it will also show how we can develop our local audiences by increasing exchanges with local artist communities.

You'll learn about M.E.N.A. in a whole new light, outside of mainstream stereotypes, and discover how culturally diverse the region really is!

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Secondary Entry: Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Advanced