In 2010, Nikki applied for a job at Liquid Advertising - one of the questions on the application was “What is your favorite meme?” At the time, it was Antoine Dodson’s Bed Intruder Video - a meme that is now more or less forgotten, but has a respectable place in the meme hall of fame. Since then, Nikki has been guiding Liquid’s clients as they navigate the challenges of reaching ad-savvy Millennial and Gen Z audiences, whether it’s through custom content, influencers, new social platforms, and yes, memes. In her career, she’s developed both North American and global media strategies for clients ranging from gaming and consumer electronics to subscription boxes and QSR. Notable campaign credits include Kingdom Hearts III, The Witcher III, Final Fantasy XV, Rachel Zoe’s Box of Style, Jollibee, and Monster Headphones.
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