Brands Should Empower Rather Than Drown Creators

Date TBA
See more events tagged:


Molly Fedick


Russell Schneider


Brands are notorious for forcing their ideas and messages on creators, particularly video creators and influencers. With brands looking to churn out high levels of content at quicker speeds, quality tends to fall to the wayside and fans are easily turned off. 9GAG has avoided slipping into mediocrity, identifying the dos and don’ts of great content creation that ensures best social media marketing practices while staying true to creativity.
Hear from 9GAG/ Rolling Egg Media’s Head of Partnerships and Development, Russell Schneider, as he walks through how to simultaneously empower both brand and creator to execute grand ideas without destroying a creator’s brand.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Beginner