Brands Should Empower Rather Than Drown Creators

Brands are notorious for forcing their ideas and messages on creators, particularly video creators and influencers. With brands looking to churn out high levels of content at quicker speeds, quality tends to fall to the wayside and fans are easily turned off. 9GAG has avoided slipping into mediocrity, identifying the dos and don’ts of great content creation that ensures best social media marketing practices while staying true to creativity.
Hear from 9GAG/ Rolling Egg Media’s Head of Partnerships and Development, Russell Schneider, as he walks through how to simultaneously empower both brand and creator to execute grand ideas without destroying a creator’s brand.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Nikki Depaola

Nikki Depaola

Liquid Advertising

photo of Molly Fedick
photo of Russell Schneider
Primary Access
Platinum Badge
Interactive Badge
Secondary Access
Music Badge
Film Badge
About
Format: Panel
Type: Session
Level: Beginner