Molly Fedick

Creative Director
Hinge

A former journalist, Molly is a “content first” creative director, focusing on great storytelling and authenticity above all else. As Creative Director at Hinge, she leads strategy for marketing, content, and social campaigns. A true “hacker,” her projects include spearheading an unorthodox (some may say crazy) Instagram and Reddit “meme takeover,” building a wildly-successful neighborhood-specific ad campaign, leading the Hinge social team in overtaking Hinge’s two biggest dating space competitors on social, and building an influencer program featuring custom podcast segments vs. traditional sponsorships. Outside of Hinge, Molly is a contributing writer for several national magazines and websites, and continues to build viral accounts (5MM+ followers). She has created countless pieces of digital content for clients including Coca-Cola, Grey Goose, and Urban Outfitters.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.