Joe Belliotti

The Music Division

Joe Belliotti is an industry-recognized leader in connecting music, media & technology to grow brands, attract audiences and create a meaningful share of popular culture.
Most recently Head of Global Music for The Coca-Cola Company, in addition to launching The Music Division, a marketing firm working with leading brands and emerging startups developing strategic approaches in music, Joe co-created “Decoding the Music Experience” podcast, a new series in partnership with Advertising Week/AW360.
His work and thought-leadership have been featured in Variety, Billboard, Forbes, The Economist, Music Week, Inc., NPR, USA Today, CNN, ABC News, Ad Age, Ad Week, Brand Channel, Hypebot, The Drum, etc. Joe has served on juries for the Clio Music Awards, Global Effies and NY Start Up Weekend and as a mentor for TechStars.
Joe has been recognized by Billboard Magazine on their Power 100 list (2013, 2014, 2015) and their Branding Power Players List (2016 & 2017).

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