Scoring Brand Experiences: Taking a Cue From Film

The entertainment industry has long-since practiced careful scoring of films and shows to bring viewers on a journey. And as sonic branding heats up in the marketing space, brands are now realizing music is a powerful way to attract an audience & invite them along as a brand evolves. But scoring a film and scoring a brand present different creative challenges & pathways to success. Hear from 3 creatives that move between entertainment and sonic branding, simultaneously helping studios & networks score their biggest projects and mega-corporations score their global brands. Joe Belliotti, Tyler Bates & Amy Crawford will share insights on the ripe opportunities that exist to bring these worlds together & where brands are taking cues from entertainment for their sonic identities.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Tyler Bates

Tyler Bates Music, Inc

Joe Belliotti

The Music Division

Amy Crawford

Man Made Music

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Panel

Type:

Session

Track:

Advertising & Brand Experience

Level:

Intermediate