Scoring Brand Experiences: Taking a Cue From Film

The entertainment industry has long-since practiced careful scoring of films and shows to bring viewers on a journey. And as sonic branding heats up in the marketing space, brands are now realizing music is a powerful way to attract an audience & invite them along as a brand evolves. But scoring a film and scoring a brand present different creative challenges & pathways to success. Hear from 3 creatives that move between entertainment and sonic branding, simultaneously helping studios & networks score their biggest projects and mega-corporations score their global brands. Joe Belliotti, Tyler Bates & Amy Crawford will share insights on the ripe opportunities that exist to bring these worlds together & where brands are taking cues from entertainment for their sonic identities.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Intermediate