Matthew Jafarian

Executive Vice President, Business Strategy
Miami HEAT

Prior to joining the Sports and Entertainment industry, Matthew was a partner at Simplikate, a tech startup where he built and grew an award-winning mobile app platform used by Verizon, Mandarin Oriental, Westfield Malls and others. In 2014, Simplikate was acquired by Phunware (NASDAQ: PHUN), where he went on to lead product development.

Now with the Miami HEAT, Matthew’s impact on executing the franchise’s innovation-centric mandate has been immediate and wide-ranging. In 2018, Matthew earned industry-wide recognition with the Leaders Under 40 Award and was honored locally with South Florida Business Journal’s 40 Under 40 Award.

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