Delivering the Ultimate Personalized Fan Experience

Date TBA
#DigitalFanExperience
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While you’d expect a sports team of the Miami HEAT’s caliber to have a mobile app, the Miami HEAT have gone much, much further. Under the guidance of their EVP of Business Strategy, Matthew Jafarian, the HEAT have created a personalized and interactive fan experience that has won multiple industry awards and today makes them one of the most digitally savvy and innovative sports franchises on the planet. Learn how The Miami HEAT utilize best in class software and tools to deliver the most beloved fan experience in sports.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Presentation
Event Type: Session
Track: Sports