Jimmy Cheng

As the Head of International Sales at Atlas V / Astrea, Jimmy is focusing on immersive distribution. Representing contents from over 170 immersive / XR studios (Atlas V / City Lights Faber Courtial / etc.), and servicing different online platforms, offline locations, and screening events to find suitable distribution opportunities. The distribution / licensing model of immersive content is still immature until today, which is why he is focusing on finding opportunities to form a solid business model for supporting the studios and creators to earn revenue back from the global market. Seeing the growth of immersive exhibition market in the past 2 years, Jimmy is now bringing different immersive exhibitions from North America and Europe to find proper exhibitors and partners in Asia.