Jen Gotch is genetically predisposed to optimism. She’s a visionary, a creative powerhouse and an advocate for mental health and emotional well-being. In 2008 she founded ban.do with a friend, and with no prior business experience, was able to work with a small group of passionate people and transform it from a small hair accessories company into a beloved multimillion-dollar brand that’s all about encouraging joy and helping its community be their best. After a long (and winding) road of jobs that led her to where she is today, she’s now the chief creative officer and fearless leader of the ban.do brand. She’s passionate about sharing her experience in both business and life in a candid and lighthearted way in order to help others build their own self-awareness and emotional intelligence and most of all to help them feel less alone. Her memoir The Upside of Being Down will be published by Simon & Schuster on March 24, 2020.
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