Tariq Cherif is the co-founder of Rolling Loud, hip-hop’s largest music festival. Always a fan first, Cherif’s music career began in 2009 as an artist, producer, and intern at a recording studio. It took a year for him to realize that being a creative was not his destiny. While in college figuring out his next move, he saw promoters booking EDM shows, but none of his favorite rappers were getting booked. So in October 2010, Cherif co-founded Dope Entertainment with partner Matt Zingler and grew it to become Florida’s leading hip-hop concert promotions company. After 5 years of establishing the company as well-respected promoters, Cherif and Zingler co-founded Rolling Loud in 2015. He is now focused on expanding the brand nationally and internationally, diversifying ancillaries including merchandising and media, and artist management. Cherif is a husband and father, with a seven year old son and one year old daughter.
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