Sandy Fershee

Lab Director, D-Ford Detroit - Human Centered Design @ Ford
Ford Motor Company

Director, Detroit Lab - Human Centered Design, Ford. Previously Sandy led Ford’s Global User Experience team. Since its inception three years ago, she designed and built the organization – the teams, roles and practices – led key projects and initiatives to envision holistic experiences for our future customers and business’s ongoing success, and created and facilitated User Experience / Human Centered Design training that has reached 1000 global leaders in Ford’s Product Development organization. Over her career, Sandy has worked with the world's leading organizations: automotive companies, device manufacturers, wireless carriers, news and media organizations -- designing everything from operating systems and messaging solutions to education, healthcare, vehicle, media and entertainment experiences.
Past clients and collaborators have included: Google, Ford, Johnson & Johnson, Motorola, AT&T, Infiniti, Samsung, Amplify, BBH Zag, CNN, Co Collective, Disney, Punchcut, and Razorfish.