Rohit Thawani

Creative Lead: Digital Experiences
Media Arts Lab

Rohit Thawani is the Director of Digital Strategy and Social media for TBWA\Chiat\Day LA, and a member of TBWA's global Creative Technology Board.

He has been attending SXSW for a bunch of years, and in 2014 led the panel "Reddit, You're Doing It Wrong."

Rohit is a technologist, a gamer, and a Redditor. He is a millennial by birth but chooses to identify as gen-X. His luscious salt and pepper beard lets him get away with this.

Prior to joining TBWA, Rohit was a lead strategist at 72andSunny where he worked on Google Ad Arts. Before moving out to LA, Rohit spent three years at BBDO NY as Digital Strategy Director working with clients such as Foot Locker, Lowe's Home Improvement, FedEx and Mars Chocolate. Rohit also championed innovation and creativity at Mediavest for five years, where he led digital efforts for Super Bowl, American Idol, NASCAR, NBA, NCAA, and Olympics for Coca-Cola, as well as the Heineken brands.

You can find Rohit playing on the internet at @vohit4rohit on all channels.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]