photo of Scott Mcdonald

Scott Mcdonald

President & CEO
Advertising Research Foundation

President and CEO of the Advertising Research Foundation.
14 years SVP Research & Analytics at Conde Nast
18 years Adjunct Professor, Columbia Business School
AB from UC Berkeley
Ph.D from Harvard University

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Events featuring Scott Mcdonald
Date TBA
Presented by
The Advertising Research Foundation
Events featuring Scott Mcdonald
Date TBA
Presented by
The Advertising Research Foundation