Presented by The Advertising Research Foundation

Habits and How They Get Formed

On Demand Session Link

We are creatures of habit. Developing habits and then sticking with them is part of our human DNA. We employ shortcuts, otherwise known as heuristics, which provide us with actionable outcomes to help us to reach a decision. Short attention spans coupled with extensive choice make it difficult for brands to gain consumer awareness and loyalty. How can brands embed approaches in their communication about products that form habits and encourage shifts in customer behavior?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Marsha Lindsay

Lindsay Foresight & Stratagem

Scott Mcdonald

Advertising Research Foundation

Details

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Format:

Panel

Type:

Session

Track:

Advertising & Brand Experience

Level:

Advanced