M For Magic

M For Magic

M FOR MAGIC is the never-before-told story of the legendary Larsen family - four generations of magicians who built the international mecca of magic, the world famous Magic Castle in Hollywood and saved the art of magic by giving it a home.
Spearheaded by brothers honoring their father’s unrequited dream, it is the perseverance of four generations of Larsen women at the heart of the unlikely success story of a most unconventional family enterprise.

In addition to featuring the Larsen clan, M FOR MAGIC brings together some of the Castle’s most well-known members and performers, including Neil Patrick Harris, Colin Farrell, Laurence Fishburne, Dita Von Teese, Penn & Teller, Dick Van Dyke.

The Friday, March 20th screening of M for Magic at the ZACH Theatre are open to holders of 3-Day Gaming Expo Wristbands, who join the secondary access line.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.


Alexis Manya Spraic




Director: Alexis Manya Spraic
Executive Producer: Neil Patrick Harris, Johnny Chang, Peter Wong, Emma Lee, Timur Bekbosunov
Producer: Nicholas Coles, Erika Larsen
Cinematographer: Nick Higgins
Editor: James Oda
Music: Harlan Silverman
Principal Cast: Irene Larsen, Milt Larsen, Neil Patrick Harris, Colin Farrell, Laurence Fishburne, Dita Von Teese, Penn & Teller, Jason Alexander, Erika Larsen, Liberty Larsen
Additional Credits: Additional Photography: Jerry Henry


Public Film Contact
Nicholas Coles
Blackburn PIctures
Publicity Contact
Leigh Wolfson
Office: 212-373-6149 / Cell: 973-632-3531
Sales Agent
CAA - Amanda Lebow
Primary Entry: Platinum Badge, Artist Wristband, Film Badge, Gaming Wristband
Secondary Entry: Music Badge, Interactive Badge, Film Festival Wristband

Year: 2020
Premiere Status: World Premiere
Genre: Biography, Documentary, Family
Screening Section: Documentary Spotlight
Screening Category: Documentary Feature
Country: United States
Language: English
Runtime: 105 mins