One Man and His Shoes

One Man and His Shoes

A global phenomenon as told by the people that made it happen. In the 1980's, Nike was a struggling company and decided to target a younger market. Betting the house on Michael Jordan, and hiring a young Spike Lee to direct the promos, Nike created the perfect platform. Jordan backed it up, becoming the greatest player of all time, and his sneakers attained the same status. But a darker side of this success story emerged in 1989 when the high price tag, and a low supply/high demand strategy fuelled violent attacks and even murder. Nike has turned a blind eye.
This film is a parable of America's love affair with consumer capitalism and celebrity culture.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.


Yemi Bamiro




Director: Yemi Bamiro
Executive Producer: Christopher Hird
Producer: Will Thorne
Editor: Michael Marden
Principal Cast: David Falk, Jamele Hill, Sonny Vaccaro, David Stern, Peter Moore, Dazie Williams, Scoop Jackson, Jim Riswold, Clark Kent, Bobbito Garcia
Additional Credits: Titles and Animation: Will Newell


Caroline Stern
Public Film Contact
Caroline Stern
Canoe Film
Publicity Contact
Will Thorne
Sales Agent
Canoe Film
Primary Entry: Platinum Badge, Film Badge
Secondary Entry: Music Badge, Interactive Badge, Film Festival Wristband

Year: 2020
Premiere Status: World Premiere
Genre: Documentary
Screening Section: Documentary Spotlight
Screening Category: Documentary Feature
Country: United Kingdom
Language: English
Runtime: 79 mins