What's in an Egg? Decoding Labels for Social Good

Every day millions of educated and uneducated Americans walk into grocery stores, bodegas, and farmers markets and are either confused or misguided in their purchasing of kitchen staples. One of the hardest coding systems to decipher is that of one of the most globally coveted and consumed foods: EGGS. There are 330 million chickens in the US flock- that's one for each human in the US. They are producing more than 8.5 billion eggs per month- enough for every man, woman, and child on earth. Out of the four main egg labels, three use the word "FREE." Only one of those labels actually means "not confined or imprisoned." Implications of this label confusion go way beyond animal welfare and affect our supply chain, environment, and health. We'll break this down for big change.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Matthew Sherman

Handsome Brook Farm

Details

Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge
Format:

Focus15

Type:

Session

Track:

Climate & Social Action

Level:

Advanced