This jaunty, personality-packed panel will showcase the careers of three women in film, as we discuss the present and future of film marketing. Through female-driven success-storytelling and real talk about failure, we want to demystify the process that brings a feature, short, or episodic into theaters, mobile devices, and living rooms. Filmmakers are hungry to learn, and we're hungry to teach. What are the best practices and trends around the corner for filmmakers? How do you build an addressable audience using social media? When should you start formulating a public relations strategy? What's the current relationship between marketing and distribution? What are the right elements to spend money on, and what can you do with nothing but time and energy?
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.