How do the top selling artists get new fans? How do they hold onto existing fans? This is the core function of growing a fanbase, yet there isn't a single person on the artist's team dedicated to the sole pursuit of acquiring and retaining new fans. Both of these objectives - getting new fans and holding onto existing fans - can be hacked. Similar to the growth hacking movement happening in silicon valley, the music industry can learn to hack growth in new and innovative ways. Join music and tech professionals as they discuss ways artists are forging innovative paths like A/B testing, rapid experimentation, and superfan segmentation to reach fans and keep them insanely happy.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.