We're living in the era of Peak TV with programming quantity as well as quality greater than ever. According to FX Networks Research, the number of scripted original series shot up from 210 in 2009 to 495 in 2018. With this content explosion, there's something compelling on TV today to suit every imaginable viewer taste and mood.
Problem is, too much choice makes it difficult to discover new content to watch. Per the Nielsen Total Audience Report, viewers are spending valuable time searching for new shows and one in five will abandon efforts if the process takes too long. In this session, expert panelists will discuss next-gen TV experiences and new, data-enabled approaches to content discovery designed to ensure that viewers as well as providers get the most out of Peak TV.