The Role of Female-Led Brands in the 2020 Election

Date TBA
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Molly Hayward


Emma Mcilroy


Maria Molland

Thinx, Inc.

Jen Psaki


Women-led brands are using their voices to speak up for topics that have traditionally been too risky (or just taboo) for small businesses to tackle. Whether its LGBTQ issues, abortion bans, or climate change, female entrepreneurs are using print media, social media and other content platforms to speak up regardless if it may alienate a subset of their customers. The role of women and the brands that represent their voices will be critical as we head into the next election cycle. Ex: In 2019, 8 female founders gave a glimpse into how brands could challenge policy decisions by placing a full-page New York Times ad to call on corporate America to take a stand against abortion restriction. This session will explore how entrepreneurs can use their brand voice to impact social change in 2020.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Beginner