Women-led brands are using their voices to speak up for topics that have traditionally been too risky (or just taboo) for small businesses to tackle. Whether its LGBTQ issues, abortion bans, or climate change, female entrepreneurs are using print media, social media and other content platforms to speak up regardless if it may alienate a subset of their customers. The role of women and the brands that represent their voices will be critical as we head into the next election cycle. Ex: In 2019, 8 female founders gave a glimpse into how brands could challenge policy decisions by placing a full-page New York Times ad to call on corporate America to take a stand against abortion restriction. This session will explore how entrepreneurs can use their brand voice to impact social change in 2020.