Designing the Waymo Driver

Date TBA
Designing the Waymo Driver


Yoojung Ahn


On Demand Session Link

Designing a driver is very different from designing a car. No one knows this better than Waymo, who for the last decade has been building the world’s most experienced driver. In that time, Waymo’s industrial design strategy has evolved from retrofitting cars off the lot, to developing their own prototype from the ground up, to working with automakers to deeply integrate their technology into multiple vehicle platforms.

This session will explore how Waymo approaches industrial design for self-driving technology, detail its journey from 2009 to now, and will offer an exclusive look into the design behind its latest vehicle platform.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Presentation
Event Type: Session
Track: Design