Blazing Trails: Marketing in the Cannabis Space

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Please be aware that cannabis and related laws vary. Programming in this track is designed to inform attendees about this fast-changing industry, and does not promote the use or sale of illegal drugs.

The cannabis industry is growing rapidly. Yet, many media channels still have strict regulations hindering the marketing of cannabis on major digital platforms. The brands that will rise to the top are those that effectively maneuver these restrictions to invoke consumer trust, establish consumer loyalty, and demonstrate authentic and translatable brand values. In this candid discussion, the leaders of four companies who work closely in the cannabis space will discuss how cannabis brands can promote and differentiate themselves with user-generated social content, strong SEO, and paid acquisition strategies to navigate platform resistance. Hear from panelists how to drive organic growth and move past the limiting restrictions of advertising platforms to best market your cannabis brands.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session