Stardust: How To Make The Fame Economy Work For You

What do Ashton Kutcher, Jessica Alba and Dr. Dre have in common? They’re all experts at monetizing fame. And in the session "Stardust: How To Make The Fame Economy Work For You," Greenburg will explain what he's learned as the media & entertainment editor at Forbes—and writing books about stars from Jay-Z and Michael Jackson—turning experience into actionable information that real people can use in their careers. He'll follow the evolution of celebrity income from the early days of Hollywood to the first major endorsement deals to today's trend of Kutcher and others leveraging their fame to invest in the startups reshaping the global economy.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Details

Primary Entry:
Film Badge
Interactive Badge
Format:

Book Reading

Type:

Session

Track:

Media & Journalism

Level:

Beginner