3’s a Party! Driving Audience Engagement the Montreal Way

While a lot of tech companies claim to connect people together using screen-based technologies, a growing number of professionals believe they actually increase social isolation. How can we motivate people to get away from their phones and re-discover the richness of collective experiences?

Based on experiments made at hundreds of events from colossal gatherings like the Super Bowl or Taylor Swift’s world tours to Fortune 500 corporate events with Microsoft, Airbnb or Twilio, this session will cover lessons and methods on driving engagement at events using technologies that truly connect people together, in the moment, to create unforgettable experiences.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Details

Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge
Format:

Focus15

Type:

Session

Track:

Connection & Culture

Level:

Intermediate