Sarah Karney (New Waterloo): Mentor

Advance RSVP is available to Primary Entry badge types only and will become available closer to the event. Registrants who sign up online must check-in 30 minutes before their reserved time to guarantee their spot. Walk-ups will be accepted on a first come, first served basis, and will begin 30 minutes before the first time slot of each session.

Meeting with this mentor is highly recommended if you’re interested in Branding, Marketing, Advertising, Music Management & Marketing, or Hospitality.

Sarah is the Senior Marketing Manager for New Waterloo, a hospitality company managing 17+ restaurants & hotel brands—and counting.

She has worked as a writer & photographer for media outlets like Bandcamp and Culture Trip, in addition to onsite media + marketing roles for festivals including Red Rocks Amphitheater and past SXSW showcases. She also helped launch Wysidio, a startup providing DIY musicians with affordable marketing services.

Sarah currently serves on All ATX Leadership, an alliance working towards a sustainable music business ecosystem in Austin, and manages INFRAR3D, a hip hop group playing SXSW 2020 as Official Artists.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Sarah Karney
Sarah Karney

New Waterloo

Primary Access
Platinum Badge
Interactive Badge