The Rise of Freemium-Natives

The Rise of Freemium-Natives Interpersonal relationship in Japan has been changed largely through social issues in recent years like the aging population and lower birth rate, dual working parents and natural disasters. The new generation of children with unique consumer habits was born in evolving IT environments. We call those new children as “Freemium Natives”, and examine their consumer habits and unique values.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Daisuke Uchihama

Hakuhodo Inc.

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