The Rise of Freemium-Natives

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The Rise of Freemium-Natives Interpersonal relationship in Japan has been changed largely through social issues in recent years like the aging population and lower birth rate, dual working parents and natural disasters. The new generation of children with unique consumer habits was born in evolving IT environments. We call those new children as “Freemium Natives”, and examine their consumer habits and unique values.

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Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Focus15
Event Type: Session