Publishers on TikTok: Navigating Short-Form Video

Date TBA
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Cory Haik


Bryan Thoensen


TikTok is one of the fastest-growing storytelling platforms in the world enjoyed by creators, artists, and brands alike. Hear from publishers how they are effectively using TikTok to build their brands and engage their audiences. What strategies are working, what are the risks worth taking, and what questions still linger as publishers experiment and reinvent themselves on this new frontier of creative video.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Beginner