Publishers on TikTok: Navigating Short-Form Video

Date TBA

TikTok is one of the fastest-growing storytelling platforms in the world enjoyed by creators, artists, and brands alike. Hear from publishers how they are effectively using TikTok to build their brands and engage their audiences. What strategies are working, what are the risks worth taking, and what questions still linger as publishers experiment and reinvent themselves on this new frontier of creative video.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Dave Jorgenson

The Washington Post

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Format:

Panel

Type:

Session

Track:

Media & Journalism

Level:

Beginner