Bringing Esports Home – And Worldwide

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Bringing Esports Home – And Worldwide


Mike Rufail

Envy Gaming

Value creation in esports is at an all-time high, but where does it go next? Esports teams are now redefining the fan experience as they host matches in local markets and engage with fans worldwide through content production and live programming. Join esports team owner and 14-year industry veteran Mike Rufail as he discusses the challenges and opportunities that geolocation poses for a new wave of revenue generation in esports. This talk will unpack why home markets matter and how esports is shaping the audiences of tomorrow, today.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Presentation
Event Type: Session