Value creation in esports is at an all-time high, but where does it go next? Esports teams are now redefining the fan experience as they host matches in local markets and engage with fans worldwide through content production and live programming. Join esports team owner and 14-year industry veteran Mike Rufail as he discusses the challenges and opportunities that geolocation poses for a new wave of revenue generation in esports. This talk will unpack why home markets matter and how esports is shaping the audiences of tomorrow, today.