While consumption habits have changed over the years, one thing hasn’t: consumers crave a good story. As the battle for original content—and subscribers—continues its hot streak in 2020, one entrant into the space is bound to make big waves with even bigger bets: HBO Max. In conversation with MediaLink Chairman & CEO Michael E. Kassan, WarnerMedia Entertainment Chairman Bob Greenblatt will shed light on HBO Max’s strategy to expand a treasured brand into new (streaming) territory, how it will stay disciplined in a marketplace that is anything but, and the importance of quality programming in an age of infinite content.