Featured Session: How HBO Max Plans to Break Through the Streaming Space

Date TBA

While consumption habits have changed over the years, one thing hasn’t: consumers crave a good story. As the battle for original content—and subscribers—continues its hot streak in 2020, one entrant into the space is bound to make big waves with even bigger bets: HBO Max. In conversation with MediaLink Chairman & CEO Michael E. Kassan, WarnerMedia Entertainment Chairman Bob Greenblatt will shed light on HBO Max’s strategy to expand a treasured brand into new (streaming) territory, how it will stay disciplined in a marketplace that is anything but, and the importance of quality programming in an age of infinite content.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Robert Greenblatt
photo of Michael E Kassan
Primary Access
Music Badge
Platinum Badge
Film Badge
Interactive Badge