Globalisation and digitalisation are rapidly changing the music industry. New growth markets are emerging, artists now have the opportunity to connect with music fans in different countries and the next generation of music fans is more diverse than ever.
How do you leverage these growth opportunities and connect with all these people with a different background and culture?
In this Focus15 talk, Glocalities will show you how to future proof your music business by tapping into cultural differences and emerging trends and gain a deeper understanding of the underlying values, needs and psychology of the music fans around the globe.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.