This session will take a deep dive into how immersive art is evolving and it's future direction as it intersects experimental art, creativity, cultural impact, and artificial intelligence.

The speakers will explore how cultural institutions, organisations, cities, and brands use this art form to push boundaries and create unique and exciting experiences that engage audiences and target markets like never before.
From their unique points of view as Immersive Art leaders in experiential and design thinking, they will engage in a well-rounded discussion on their experience, impact, and vision for the future of this art form.