In a highly competitive retail economy, Paige Mycoskie has managed to sail through two recessions and her brand Aviator Nation continues to stand out among her competitors. With 13 uber-successful “destination” retail stores and a thriving eCommerce business Aviator Nation tops the charts of highly sought-after brands of the decade. With a growing resume of “sold out” collaborations including collections for Soul Cycle, John Mayer, Lollapalooza, ACL music festival and a global release for the Gap that sold out in 24 hours she continues to prove that retail is thriving (at least in her world). In Paige’s talk, you will learn her secret sauce for success and how to make your brand matter. She will share what she feels are important steps for authentic entrepreneurship, building a desire for your product and how to stand the test of time.