Building Brand Loyalty through the Film Experience

Date TBA

Brands have used traditional advertising and promotional vehicles to communicate stories about important issues for decades. Companies are turning to established, independent filmmakers who can expand their narratives into both short and long form features, allowing audiences to connect to complex issues and stories in deeper and more impactful ways.

Join moderator, Liz Ferrin, for a discussion with Senain Kheshgi of MAJORITY and Johanna Gardner from The Collective/TBWA, as they examine the collaborative process, best practices for communication and key learnings for indie filmmakers and brands looking to create exceptional work that resonates with authenticity, tells meaningful stories and strengthens the connection between audiences and the brands they love.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Film Badge
Secondary Entry: Music Badge, Interactive Badge
Format: Panel
Event Type: Session