Live events are at the eve of their digital disruption - from augmented reality to virtual reality, in this session, David Johnson, COO of music tech startup PEEX, will examine how fans are wanting immersive live experiences more than ever, and how technology is driving this. Live events are the closest connection fans will ever experience with artists - David will discuss how technology will help make that experience even more connected and personal. Although technology can’t and shouldn’t replace the emotional journey of the live experience, David will explain how it can and should serve to enhance and augment its reach, quality and impact.